5 Best Practices in Voice Tech & Voice Branding

Description:

Finding the right voice for your brand is no small undertaking. The results can make a huge difference in how your brand is perceived by users. What’s your strategy for making “sound decisions” about the voice you choose? Will the voice be female or male - or non-binary? Will it sound colloquial or corporate? Will it speak in a dialect that is regionally specific, or geographically indiscernible? Will you hire a studio, a producer, and a voice artist, or will you pay a third party to render the voice synthetically? This panel brings together three experts with diverse backgrounds in voice tech, voice branding, and voiceover to answer these questions and more. Though their points-of-view may differ, they share a common goal: to help brands think disruptively when creating a voice strategy.