SXSW 2023

Good Vibrations: Positive Effects of Sound

Description:

Sound has the power to evoke mental, physical, and emotional wellness. With mindfulness and holistic wellness being more critical than ever, audio is playing a larger role for brands in reaching their audiences. The possibilities are endless, with apps that support rejuvenation and calm, AI for medication reminders, and more. Audio expands far beyond traditional means of healthcare media. This session will guide brands on how they can leverage audio as a digital therapeutic, improve wellbeing and help to better reach audiences.


Related Media


Takeaways

  1. How sound impacts health
  2. Ways to harness the power of health for your healthcare brand
  3. Audio branding best practices for companies large and small

Speakers


Organizer

Mark Pappas, SVP Innovation, CMI Media Group/WPP


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Health & MedTech
  • Track 2
  • Level: Intermediate


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