SXSW 2023
Good Vibrations: Positive Effects of Sound
Description:
Sound has the power to evoke mental, physical, and emotional wellness. With mindfulness and holistic wellness being more critical than ever, audio is playing a larger role for brands in reaching their audiences. The possibilities are endless, with apps that support rejuvenation and calm, AI for medication reminders, and more. Audio expands far beyond traditional means of healthcare media. This session will guide brands on how they can leverage audio as a digital therapeutic, improve wellbeing and help to better reach audiences.
Related Media
Takeaways
- How sound impacts health
- Ways to harness the power of health for your healthcare brand
- Audio branding best practices for companies large and small
Speakers
- Mark Pappas, SVP, Innovation, CMI Media Group/WPP
- Steve Keller, Sonic Strategy Director, Studio Resonate | SXM Media (Sirius XM, Pandora, Soundcloud)
- Walter Werzowa, Founder, HealthTunes
Organizer
Mark Pappas, SVP Innovation, CMI Media Group/WPP
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