SXSW 2023
Remix Reinvented: The Mashup and Revival of Sounds
Description:
The music of this generation may sound a bit familiar. Old genres are making a comeback, new artists are sampling past hits, and instrumentation has become a core element of some of today’s most popular sounds. But as with any revival, there is always a twist, one that is more meshed, converged, and exaggerated than we last remembered.
Join us as we break down the sound of this generation and its impact on the future of the music industry.
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Takeaways
- Old decades are back with a new Gen Z twist as they crave simplicity and an analog way of life.
- Meshing styles and sounds from different cultures helps Gen Z define their own individuality.
- This generation has every reason to look to the past as a global pandemic, social unrest, and a looming recession disrupts normalcy in their present l
Speakers
- Nicole Buchanan, Director, Multicultural, SiriusXM
- Joshua Raiford, Vice President Music Programming, Pandora
- Akim Bryant, Associate Director of Programming, Pandora
Organizer
Nidia Serrano, Sr. Director Sales Marketing, SiriusXM
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