SXSW 2023

Remix Reinvented: The Mashup and Revival of Sounds

Description:

The music of this generation may sound a bit familiar. Old genres are making a comeback, new artists are sampling past hits, and instrumentation has become a core element of some of today’s most popular sounds. But as with any revival, there is always a twist, one that is more meshed, converged, and exaggerated than we last remembered.
Join us as we break down the sound of this generation and its impact on the future of the music industry.


Other Resources / Information


Takeaways

  1. Old decades are back with a new Gen Z twist as they crave simplicity and an analog way of life.
  2. Meshing styles and sounds from different cultures helps Gen Z define their own individuality.
  3. This generation has every reason to look to the past as a global pandemic, social unrest, and a looming recession disrupts normalcy in their present l

Speakers

  • Nicole Buchanan, Director, Multicultural, SiriusXM
  • Joshua Raiford, Vice President Music Programming, Pandora
  • Akim Bryant, Associate Director of Programming, Pandora

Organizer

Nidia Serrano, Sr. Director Sales Marketing, SiriusXM


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Future of Music
  • Track 2
  • Level: Intermediate


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