SXSW 2023
Relatable AF: The Future of Authenticity
Description:
Authenticity is Gen Z’s most valuable currency. A generation plagued by social media distortion has found a haven in audio. In a recent SXM Media study, 64% of Gen Z podcast listeners found podcast hosts to be the most authentic over radio personalities, TV hosts, celebrities, and influencers. Their affinity for these types of creators has attracted all kinds of media personalities to the podcasting space, giving us a glimpse into a deeper, more down-to-earth version of themselves.
Join us as we take down the filters and break down what makes podcasters and the content they cover relatable AF. We will break down the ingredients to real and authentic connections and give advertisers the tools to make connections of their own.
Other Resources / Information
Takeaways
- Gen Z is leading us. We need to listen to them and take our cues from them.
- There are two versions of authenticity in the marketing world.
- People want content that shows the highs as well as the lows. They don’t want to skip the ugly parts.
Speakers
- Christina Najjar, Host of the "It's Me Tinx" podcast, SiriusXM
Organizer
Nidia Serrano, Sr. Director Sales Marketing, SiriusXM
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