Increase Profits with Social Media Analytics - The Beginner's Guide

This book explains how to analyze your social media data.  Data is used everywhere.  Many of the decisions made today are based on some type of data.  In 2006, a British Mathematician, Clive Humby coined the phrase, “Data is the new oil” because of the value that it brings.  In 2019, Lorenzo Bavasso said “Data has a better idea, let the data speak for itself” at the DataIQ Summit.  We tend to make decisions without using insightful data, and those decisions could be more accurate with the use of data.  Social media is being used by almost every consumer and business.  From a business point of view, social media is being used to reach, engage, and nurture their business.  As consumers, people share reviews of previously purchased products, information about a service, guidance on food or health, warnings about products, tips on using certain products, and much more.  From any location in the world, social media can be used to create brand awareness, leads, sales and revenue.  Social awareness allows entrepreneurs to build their brand, and build a community interested in what you offer.  This book is created for the entrepreneur and small business owner who is just starting their business and is looking to use social media analytics to generate traffic, increase revenue, post engaging content, target the right audience and get more views on stories.  Throughout this book, I will teach you how to review the basic functionality of your social media analytics as we touch on Instagram, Facebook, YouTube, Twitter, and LinkedIn.