Cola – “Pallor Tricks”

Photo by Craig Scheihing

Question your very reality when taking in Cola’s “Pallor Tricks”, or perhaps more astutely in the age of content creation as a lived second nature — be it performative social media, reality TV, or a culture where others (subconsciously?) curate their personas when interacting with strangers behind screens and even in front of the very people who claim to “know” them IRL — the sincerity of human emotion. It’s a nerving experience to say the least, as the latest single from the Montreal-rooted punk band’s forthcoming sophomore album, The Gloss, skewers the table saw of it all with centripetal careening and jigsaw riffage, mimicking a pull into and out of varying versions of this world. “Fail to mention / More direct when I tell you / You could be  forgiven / My  taste is avant-poor,” vocalist and guitarist Tim Darcy leans into creeping malaise when attempting to decipher it. He’s perhaps the only one in this scene grounded within the transparent side. “Conversation / What  are you waiting  for? / Take a beat while / I wait on bended knee.” No one would fault him for needing to sit this one out at this stage. Not when you can’t take anyone’s word at face value anymore…

Directed by: Craig Scheihing

Cola’s The Gloss will be released June 14th on Fire Talk.