Lisa McKenna

Lisa McKenna – Designer

Out-of-the-box creative thinker with 20+ yrs exp. Obsessed with design, details and deadlines to get you launched and captivate new readers!

Overview

Hello and congratulations on your writing journey thus far! Thank you for your interest in my work.

With over 20 years experience as a graphic designer I'm versed in working with authors of various genres designing book covers, interiors and eBooks. Select designs have reached 100 bestseller marks on Amazon. I'm also a Medium writer and empathize with you from the other side!


—My Mission—

Authors have mere *seconds* to stand out in a competitive marketplace full of small cover images. This is top of my mind throughout my entire design process: to deliver a striking design that captivates potential readers and hit the "buy now" button.


—Interested in How We'd Work Together?—

I respond to all inquiries quickly and can accommodate any of these items:

• discuss the styles you're drawn to (or more importantly, not)

• dial into your manuscript to inspire visuals for your cover/inside

• present up to 5 cover design concepts with revision

• typesetting interior for print and/or eBook

• design interior artwork (infographics, supporting illustration)

• proofread your interior against your manuscript

• ensure *all* deadlines are met

• preparing artwork for your printer and eBook retailer (highly versed in Amazon KDP and Ingram Spark)


—I Also Offer "After the Launch" Design For:—

• print items for author appearances (bookmarks, cards, pens, tradeshow items)

• author brand identity

• social media artwork

• mail campaign templates

• Amazon author page design (A+ content)

• advertising consulting


I’d welcome an opportunity to creatively collaborate with you on your writing journey and get your book noticed!


--Lisa McKenna

Services
Non-Fiction
Business & Management Cooking, Food, Wine, & Spirits Education & Reference Health & Wellbeing Inspirational Parenting & Families
Fiction
Science Fiction Thriller & Suspense
Languages
English
Awards
  • HOW Magazine  International Design Award
  • The Communicator Award
  • PRINT’s Regional Design Award
  • Graphic Design:USA Award
  • American Graphic Design Award
  • Small Graphics: Design Innovation for Limited Spaces
Certifications
  • The Marketing Seminar with Seth Godin

Work experience

Self-employed

May, 2018 — Present

Book design talent for independent authors from cover-cover. Genres specializing in, but not limited to:
Non-fiction: cookbooks, business, self-improvement, financial, parenting and healthcare.
Fiction: fantasy, science-fiction, romance

Medium

Jan, 2022 — Present

I write for my Running with Scissors ongoing feature on Medium - in which I highlight collage artists in the field of illustration with interviews, trends, and brands using collage in their packaging and marketing.

LIMA Design

Aug, 1993 — May, 2019 (over 25 years)

Partner in a Boston-based graphic design agency. Clients such as United Nations, UGG, Wellesley College, Boston University to name a few booked our studio to design and produce their publications.

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