Landing International

By leveraging the power of technology to level the beauty retail playing field, Landing has made it possible for small beauty brands to compete with the multinational corporations that have historically dominated the industry and upheld narrow and exclusive definitions of beauty.

In 2022, Landing launched BeautyFluent, a first-of-its-kind education app that makes it easier for gender-inclusive, female-owned, and minority-owned beauty brands to connect directly with the beauty advisors who interact with their customers every day at retailers.