NATURAL DAMAGE CONTROL
When you want a gorgeous head of natural hair, bypassing damage is at the top of the to-do list. Grab these must-have tips to keep textured hair healthy, shiny, and fierce-looking.
What textured hair really needs…
“One of the biggest misconceptions about kinky/textured hair is that because it appears fuller, it’s thicker than other hair types. In fact, just the opposite is true: Kinky hair is actually more delicate than most hair types because of its raised cuticle,” says Joico Guest Artist, Mecca Jones, who stresses the importance of changing up your care routine based on what your hair is messaging. “Within textured hair (as well as other hair types,) I always let the hair speak to me and tell me what it needs: There will be times when the hair is dry, and will need moisture; and other times where the hair is damaged and will need repair. Be open and listen to what your hair needs.”
Here’s the RX…
Caring for an amazing mane means having three key Defy Damage products on hand to protect and fortify fragile strands. They’re part of the Defy Damage Home Care Collection — a game-changing treatment strategy that protects all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution. Defy Damage results in 80% less breakage, and offers visible, healthy results after just one use – a transformation you can instantly see and feel. The secret? Key ingredients — Arginine, Moringa Seed Oil, and a Protective Lipid — team up with Joico’s SmartRelease Technology, a one-of-a-kind liposome delivery system that continuously releases powerful Rose Hip Oil, Arginine, and Keratin.
THE BIG BENEFITS
80% Less Breakage
5X Stronger Hair
90% of Color Vibrancy
Increased Shine
Stronger, Rebuilt Bonds
Visible results after 1 use
Immediate Soft Feel
Defy Damage Protective Conditioner: This go-to daily conditioner does a whole lot more than just add moisture; the powerful bond-builder goes the distance — hydrating hair and warding off future damage. Apply it to hair thoroughly (even combing/brushing it through for extra saturation); then wind hair into top knots and leave product in for maximum nourishment. The good news is that Defy Damage Conditioner is gentle enough to use every day, but mighty enough to replenish hydration and build strength and resilience; detangling strands without getting all heavy on you. It’s ideal for even fine, fragile hair.
Defy Damage Protective Masque: When it’s time to dive deep with a hair repair treatment for dry, damaged hair, this Protective Masque infuses each strand with a brilliant, bond-strengthening defense system that never weighs hair down. You’ll see and feel the transformation on contact, with less breakage, protection from heat styling, color longevity, instant softness, and glorious shine.
Defy Damage Protective Shield: This damage-defense hero is designed to safeguard hair from the ravages of daily thermal styling, as well as any exposure to UV and environmental pollution. It’s ideal for daily use: Just a single application, and you’ll experience exceptional, bond-building protection that shields hair from color fade, breakage, and dryness.
