Colorful Anti-Fade Shampoo
For color longevity
A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor.
Here’s Why You’ll Love It
Free of SLS/SLES Sulfates *
Gently cleanses color-treated hair
Fortifies hair for 3X greater resistance to breakage **
*SLS/SLES Sulfates = Sodium Lauryl/Sodium Laureth Sulfate
**When using Colorful Shampoo and Conditioner against combing breakage on damaged hair vs/ a non-conditioner shampoo
Reviews & Testimonials
Now Let’s Use It
Directions: Apply to wet hair. Lather, and rinse.
Let’s Look Inside
Camelia Oil
Stocked with essential Omega 9 fatty acids and antioxidants, helps to seal in moisture and restore luminous shine to hair.
Pomegranate Fruit Extract
Exceptionally rich in tannins and fade-fighting super antioxidants, helps Joico Colorful protect the longevity of haircolor.
SmartRelease™ Technology
Our one-of-a-kind liposome delivery system, packs a punch-continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling
Reviews
I have been using Joice Products for a while now & they have saved my hair. This range which is for colored hair to prevent color fading is AMAZING! 🤩 Not only am I having a long lasting color vibrancy but also super soft & shiny ✨
This colorful anti-fade shampoo and conditioner is the best I’ve ever used!! The lather is great with a clean feel, the smell is amazing, the conditioner leaves my hair feeling soft and healthy! I Love it!!!
Ever since I have been using this shampoo my head has been extremely itchy and I asked a friend of mine how she liked it because she bought the same one as me and she had the same complaints of it making her head extremely itchy and her scalp sore. Wouldn’t recommend. We both had to stop using it.
Says sulfate free on website quite literally has SLS listed in ingredients. Which takes color OUT. Paid $10….kinda want a refund.
