Yikes! This Quiz Uncovers Damage

DAMAGE CONTROL: THE QUIZ

Despite your best intentions, damage can sneak up on you; and once you notice it, the deed’s already done. Let’s find out if your daily habits are the culprit – and get an Rx in place, stat!

TAKE THE QUIZ

Whether it’s frequent use of thermal styling tools and blow-dryers, or dry indoor air, it’s crazy-easy to suck the moisture right out of your hair; and that’s the gateway to damage. Applying any kind of heat strips away natural oils and fundamentally changes the protein structure of each strand. Cuticles crack (those outer layers that look like roof shingles under a microscope), exposing the vulnerable core to more damage. So, let’s find out if your hair is thirsty.

When I pull on a strand of my hair, it breaks.
When I pull on a strand of my hair, it stretches.

Damaged hair becomes a sponge – full of minuscule “holes” in the cuticles that leave the inner cortex unprotected. (Think of it as you would a pair of hiking boots that have lost their waterproof coating.) Just how porous is your hair?

If you drop a strand of hair into a cup of water, it sinks to the bottom.
If you drop a strand of hair into a cup of water, it stays in the middle or floats to the top.

Whether you’re dealing with frizz, coarseness, or a case of the dulls, hair texture is a surefire indicator of damage. Let’s see what yours is telling us today.

When I run a brush through my hair, strands frequently break off halfway down. (Not sure? Check your brush, sink, and bathroom floor!)
When I run a brush through my hair – curly or straight – it goes through smoothly.

Now in the hot seat: heat stylers We get it…you can’t live without your flat iron/curling wand/blow-dryer/heated brush. We love those cool tools, too. But use them too often – and without the proper heat protection – and you risk parching or burning your poor hair. (It’s not unlike lying on the beach all day without sunscreen…or showering with searing-hot water and then forgetting to moisturize.) Are you guilty?

I use a heat-styling tool 3 – 5 times a week; sometimes it’s set over 400 degrees.
I rarely use a heat-styling tool more than once a week; and when I do, I keep the temp down.

We’re not advocates of a dirty ‘do. But we are the first ones to jump on you about cleansing the moisture, color, and protective nutrients right out of your hair. It happens with harsh shampoos, and it happens when you jump under that showerhead a little too often. Let’s see how you’re doing.

Are you kidding me? I have to wash at least four times a week!
I wash my hair no more than twice a week

Remember those cuticle shingles we talked about earlier? If hair is healthy and free of damage, those babies lie down and behave, leaving hair shiny and smooth feeling. If they’re roughed up, all bets are off. How are yours?

Getting a dang brush through my hair when it’s wet or tangled is harder than scoring 50-yard-line Superbowl tix.
Doesn’t matter if my hair is wet or if I’ve been out in the wind…tangles are rarely a problem.

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Results are in, and there’s damage in your ‘do. But don’t worry…we’re here to help

Damage happens in the blink of an eye – and it happens to the best of us, so don’t feel badly! Instead, let’s get you started on a care routine that will not only help heal what ails, but also ward off any future breakage, dryness, split ends, dullness, and coarse texture.

Here’s your Rx:
The Defy Damage collection actually strengthens hair bonds for a healthy transformation you can instantly see and feel. The secret? Key ingredients -- Arginine, Moringa Seed Oil, and a Protective Lipid -- team up with Joico's SmartRelease Technology, a one-of-a-kind liposome delivery system that continuously releases powerful Rose Hip Oil, Arginine, and Keratin. It's round-the-clock protection between every salon visit and puts YOU at the helm of healthy hair.
Defy Damage delivers…
• 80% Less Breakage
• 5X Stronger Hair
• 90% of Color Vibrancy
• Stronger, Rebuilt Bonds
• Visible results after just 1 use
• Immediate Soft Feel
• Increased Shine

Step 1: Defy Damage Protective Shampoo
With a rich, luxurious lather, this gentle cleanser protects hair with damage-prevention ingredients; swiftly sloughing away dirt, impurities, and build-up without roughing up the hair cuticle or stripping vibrant color. The results are shiny, smooth, clean strands -- wonderfully resilient and healthy looking.
Use it: No more than 3X a week (and give your hair a break the other days). Simply lather up and rinse thoroughly.

Step 2: Defy Damage Conditioner
Here’s the product that’s going to give you a welcome pause from all that wrestling with dragging a brush or comb through wet tangles. Defy Damage Conditioner is a daily, color-preserving, bond-strengthening formula that replenishes moisture and builds resilience in your hair without weighing it down; and -- drumroll, please -- it instantly detangles hair so you’ve got amazing glide power with that brush or comb.
Use it: After every shampoo. Leave in one minute then rinse.

Step 3: Defy Damage Protective Masque
This is the treatment that goes deep, infusing hair with a brilliant, bond-strengthening defense. The result? Less breakage, and illuminated, healthy hair that‘s actually visible after the very first use! Hair has instant softness and shine…the kind you can see and feel on contact.
Use it: Once a week after cleansing your hair as an intensively and nourishing treatment. Apply to towel-dried hair; leave in 5 minutes, and rinse.

Step 4: Defy Damage Protective Shield
This final hair-saver is actually a true damage-defense hero against the harsh effects of daily heat styling and exposure to UV and environmental pollution. Used prior to styling, hair is fortified inside and out, making it 4 times more resistant to breakage as you go create that sleek straight style or mass of curls. And despite all your mechanical messing around, you’ll still have soft, shiny, healthy-looking hair.
Use it: Work in a couple of pumps on damp hair; then dry and style as usual.

Step 5: Heat Hero Glossing Thermal Protector
This next-generation hair guardian springs into action to protect each strand from the assault of thermal styling.
Here’s why you’ll love this breakthrough spray:
• While protecting hair from the damaging effect of heat stylers, Heat Hero imparts a luxurious, glossy sheen.
• It also locks out hair-dulling pollutants.
• It even has a heat-activated split-end mender that gets to work the minute you touch hair with a blow-dryer or thermal-styling tool.
• Heat Hero dials up the protection to 450 degrees! (But please don’t go that high – it’s not good for your hair.)
Use it: Spray on dry hair before using a hot tool. Reapply after styling to finish and add hold.

Share your results

Awesome! You’re taking great care of your hair…now let’s keep it that way.

It’s clear you’ve been exercising plenty of TLC in order to keep your hair healthy and damage free. And we want to help you stay the course and bring that ‘do to the next level.