Demi Liquid Shades
Say goodbye to those “if I only had this color” moments! LumiShine’s new Demi-Permanent Liquid shades are designed to round out your must-have collection with endless options for blondes, brunettes, silver/gray, and beyond. The perfect balancing act to build your business AND your creativity.
Why You'll Love It...
Delivers up to 2X the shine*
100% replenished and restrengthened hair**
Ammonia-free, pH-balanced formula
Ideal viscosity for drip-free bottle application
Versatile formula—corrects, glazes, glosses, and blends gray
pH balanced for optimal color performance
* vs. untreated damaged hair
** vs. haircolor without ArgiPlex
Now Let's Use It...
No more sacrificing healthy-looking hair for brilliant, beautiful color. Our one-of-a-kind formula fuses the power of three Joico breakthroughs—ArgiPlex™ Technology, Quadramine® Complex—to help deliver gorgeous shine and strength in a demi-liquid palette.
BOND-BUILDING ARGIPLEX™
Our built-in bond builder helps to protect hair and reduce breakage* in every single treatment. ArgiPlex contains Arginine, a naturally occurring amino acid crucial to hair’s strength.
QUADRAMINE® COMPLEX
Our exclusive blend of low molecular weight and size proteins (MWS 150-2500) adhere quickly to help reconstruct from cuticle to cortex. The result? Healthy-looking hair after each LumiShine color service.
LumiShine Demi-Permanent Liquid Color uses:
To refresh faded hair lengths
To glaze or gloss prelightened hair
To effectively blend gray on fine hair when no lift of natural base is desired
Tone-on-tone coloring
Mixing Instructions:
Mix 1:1 (equal parts color and 5 Volume LumiShine Developer)
Ideal viscosity for drip-free bottle application. Pour developer in bottle and add color. Place finger over bottle cap and shake to mix thoroughly.
Post-Color Service
Rinse thoroughly. Acidify with K-PAK Professional Cuticle Sealer, rinse. Apply K-PAK Color Therapy Shampoo to scalp and massage well. Work through hair lengths. Rinse thoroughly. Squeeze out excess water. Apply K-PAK Color Therapy Conditioner to hair lengths after squeezing out excess moisture. Massage throughout hair and leave in for 5 minutes. Rinse thoroughly. Towel-dry hair. Style as needed with preferred Joico styling products.
Shades
NEW - NATURAL BEIGE · GOLD · WARM COPPER
Looking for more ways to LumiShine? – Make room in the color bar for Gold, Warm Copper, and Natural Beige: three gleaming shade series designed to boost shine AND the versatility of your LumiShine Demi-Permanent Liquid Color palette! Use them alone, or mix them with your favorite LumiShine demi liquids for endless gorgeous possibilities.
Foiliage Formula: Blonde Life Powder Lightener + 5 Volume Blonde Life Coconut Oil Developer + 20 Volume Blonde Life Coconut Oil Developer
Root Melt Formula: LumiShine Demi-Permanent Liquid 4N Natural + 5NA Natural Ash + 5 Volume LumiShine Developer
Gloss Formula: LumiShine Demi-Liquid 9G Gold + 7G Gold + 5 Volume LumiShine Developer
Care: K-Pak Color Therapy Color Protecting Shampoo
Styling: K-Pak Color Therapy Multi-Perfector Daily Shine & Protect Spray, JoiWhip Volumizing Mousse, Beach Shake
7G / 7.3
9G / 9.3
5WC / 5.774
6WC / 6.774
7WC / 7.774
6NB / 6.072
7NB / 7.072
9NB / 9.072
Blue Violet · Platinum Violet · Violet Gold
Something Cool Has Arrived – Get ready to shine the spotlight on blondes with NEW BV, PV, and VG series—three cool shade extensions to your LumiShine Demi-Permanent Liquid palette! With this radiant range of violet-based hues, you’ll eliminate unwanted warmth, impart a hint of icy iridescence, and unlock a brilliant spectrum of cool blonde tones: shimmering blondes, high-beam pearl blondes, gleaming taupe blondes, crystal-clear platinum blondes, and more.
Formula 2 (Root Shadow): LumiShine Demi Liquid 7BV + 5 Volume LumiShine Developer
Formula 3 (Gloss): LumiShine Demi Liquid 9PV + 5 Volume LumiShine Developer
Before
Prelightened
BV Toned
PV Toned
VG Toned
10BV / 10.82
9BV / 9.82
7BV / 7.82
10PV / 10.92
9PV / 9.92
8PV / 8.92
10VG / 10.23
9VG / 9.23
8VG / 8.23
N, NV, SB, and V Shades
4N / 4.0
Balanced neutral medium brunette.
This balanced shade is ideal for creating natural, rich tones and refreshing faded brunettes. Can also be used to blend gray hair.
4NV / 4.02
Medium brunette neutral tone with a secondary cool violet background.
Ideal for refreshing faded brunette to a rich, dark chocolate-brown.
4SB / 4.8
Medium brunette silver-blue with no background.
A must-have silver/gray based shade to help “drab out” brassy brunettes. Can also be used on men for a cool brunette effect.
7N / 7.0
Balanced neutral medium blonde.
A balanced blonde shade that can be used to tone faded highlights or add dimension to blondes. A must-have shade to help blend grays away with a soft, neutral result.
10V / 10.2
Lightest blonde pale violet with no background.
This shade eliminates the palest of yellow undertones, creating beautiful, ultra-bright blondes. Great for toning, glazing/glossing.
Videos
FAQ
The G series does not have a Natural (N) background, allowing for reflective shine on golden blonde hues.
Natural Beige shades are cooler in tone than Natural Warm Beige shades.
The Warm Copper series does not have a Natural (N) background, resulting in warm copper tones with reflective shine.
The cool violet (primary) tone allows for maximum refinement of unwanted yellow, while the gold (secondary) tone helps add reflection.
The Platinum Violet (PV) series is a cooler violet than the existing LumiShine V series, ideal for platinum blondes that don’t want to see any yellow or warmth come through.
The BV shades are ideal for creating cool pearl blonde results on lighter tones. They are also a strong brass fighter on dark blondes when orange/ yellow undertones are not desired.
The Blue Violet Series features pre-blended shades with a blue and violet background to refine unwanted brassy tones. They are more cooling than the Violet Series but not as silvery as the Blue Ash Series.
