We get messages all day long in our small and startup businesses about how we have to "GO BIG OR GO HOME."
The #1 question I hear from entrepreneurs, founders, and solopreneurs is, "When do I scale?"
We spend entire careers chasing a bigger salary, bigger title, bigger position, more power, more people to manage.
So far, how has BIG paid off for us?
The need to scale is killing our gender, our planet, our children, our bodies, our brains, and our businesses.
Scale is 10,000 views, and 2 comments.
Scale is a viral tweet, then zero views on your "since you're here, please check this out."
Scale is a global pandemic and removing a mask mandate on planes as people traverse the globe.
Scale is a newsletter of 40% open, .02% click rate.
Scale is Monsanto, Forever 21, and the most obvious, Amazon.
Scale is what killed half the species on earth.
Scale it Uber losing $25b in VC investments over a decade, an IPO investing further into the company, while only turning a profit for last Q3 (in 10 years).
Scale is both Uber having over 3000 sexual assault cases, ~300 rapes by drivers in 1 year. Lyft is similar.
Scale is Larry Nassar and American Gymnastics.
Scale is automating 1000 LinkedIn marketing offers that say I can help you; I checked out business, immediately demonstrating they did nothing of the sort.
Scale is when recruiters or business advisors say this is perfect for you, without any specifics. Quantities and quotas over people and purpose.
Money over mission.
Dollars over doing the work.
Scale is chasing instead of leading.
It's unsustainable growth and "must thrive in a fast-paced environment."
It's a 15-minute interview, immediate job offer, and no plans for personalized career development.
It's a 6 hour panel interview with a project, and no follow up at all.
It's logging into a platform & not being able to reach a person.
It's being on hold and the 16th caller in line, only to drop the call when they pick up.
It's $470B in unpaid care work over the course of the pandemic.
It's $20T lost to the economy because of systemic racism over 20 years.
It's $13T lost in 20 years because Black entrepreneurs have no access to capital
And it's the 6.1m jobs that would have been created with equal access instead.
It's 1 year of invisible labor worth global $10.9T.
Capitalism––speed and scale––is antithetical to a purpose-led business. Mission-driven leaders grow startups by being intentional, careful, considered, eco-conscious, and community centered.
It only takes 1 comment to meet your future partner or mentor.
It takes...
-1 email to make someone's day, to give them info they've been waiting for.
-1 session to check out a new community & feel like you found your people.
-1 call to hire support & ease someone's stress.
-1 text to connect with an old client, friend, colleague, or family member to make someone feel seen.
Why not WFH, save our collective home, go slower, reduce pain, cause no harm. Why is small so bad?
Small is safe & small is home.