The Roots of Change Agency 📚

Who needs a podcast that fills them up, motivates them, and teaches them things all at once? ✋🏽 We launched our podcast late last year and have had so many meaningful conversations. We are so thrilled to see that it is resonating with people.⚡️ A new podcast is coming out next week, and you are not going to want to miss it. Be sure to subscribe so you don’t miss out! 🎙️ What are some of your favorite podcasts? 🎧 [Image descriptions: (1) “The Roots of Change Podcast” there are five gold stars under it. “Insightful. -bsholmes” and “Refreshing. -Travel&WineGal600” “Listen on Apple Podcasts” image and the Spotify logo. There is a large microphone to the left. On all slides, at the bottom, it says @roots.of.change in the bottom left, and the logo for Roots of Change is at the bottom right. The font is white, and the background is brown with darker brown hand-drawn images of podcast symbols.  (2) “The reviews are in,” and in a white, rectangle bubble, there is a review: “Refreshing and realistic! 5 stars from Travel&WineGal600. Love this podcast and how it tackles complex issues by breaking them down into digestible facts. It’s grounded in hope for the future a refreshing and necessary mindset to be able to enact change!” (3) “The reviews are in” and in a white, rectangle bubble there is a review: “Insightful, actionable ideas and thoughts. 5 stars from bsholmes. Every time I listen to this podcast, I feel inspired and ready to make a change. The host is excellent at guiding discussion and asks fascinating questions. All the speakers have brought such unique perspectives. If you are looking for a show to refill you cup, this is it!”] #SocialChange #DigitalStrategy #CommsProfessionals #NonProfitCommunicator #CommunicationsTraining

Have you ever struggled with reaching people on IG? 👀 Some new changes from Instagram might change that. We took a deep dive into how these changes can impact us. 🤿 This announcement will change the way we see things, but it isn’t all good news. 🙃 Our 100% subscriber-supported newsletter gets special content like this for our paying members. 🫶🏻 Join us and get tips and analysis like this delivered straight to your inbox. 💌 https://lnkd.in/dpuU4H4c [Image descriptions:  (1) “Have you head about Instagram’s new changes? It’s good and bad. Learn more.” There is a brown border and IG’s colors are swirling in the background. The username and Roots of Change Agency logo are at the bottom. (2) “Struggling on IG? A new update may help. They recently announced some pretty large changes to their algorithm. What changes?” on a bright purple background. (3) “4 big changes. The four changes involve distribution, originality, aggregators, and Threads. Potential wins for the little accounts, pitfalls for advocacy work, and more. What does it mean?” on a neon purple background. (4) “Break it down. We break down each of these changes for our Flowering and Fruitful members into the beautiful, the good, the bad, and the ugly. As a 100% reader supported newsletter, each month we provide special content to our paid members. Learn more.” on a pink background with black boxes. (5) “Subscribe. You can read more about the good and bad of these changes in the blog “Instagram's a Changin' — Will It Help Communicators?” at RootsChangeMedia .com. If. You care about progressive communications, let us know!” on a yellow background with black boxes.] #NonProfitCommunications #NonProfitCommunicator #SocialStrategy #CommsConsultant #MetaStrategy #IGStrategy #Threads

The force is with you. ✨ For many Star Wars fans, it relates to their life in so many ways. Who doesn’t love adorable, witty droids, good triumphing over evil, and rich storytelling that spans decades? 🤷♀️ Our founder, Sam, relates to Star Wars for all of that and more—she was even born on May 4th (a.k.a. Star Wars Day). 🎂 Star Wars highlights some themes that are very relevant in today’s political climate: 👉🏻 Fear as a motivator to gain power. 👉🏼 Authoritarianism thrives when hope is lost. 👉🏽 The majority wants democracy and abortion rights. 👉🏾 Together we are powerful. 👉🏿 Collectively, our actions make a difference. No matter your inspiration, we must find it, share it, and embrace it. We need a whole lot of hope in a world that can sometimes feel hopeless. ❤️ What gives you hope? 💫 [Image descriptions below.] #Empowerment #SocialChange #SocialJustice #StarWars #GeekCulture #TheResistance #MayThe4thBeWithYou 

This is a plastic world, we’re just surviving in it. 🫠 Plastic has taken over our lives, even if we don’t see it (hello, microplastics). 🔍 We need to come together to hold corporations and governments accountable. Our society encourages rapid consumption. Late stage capitalism is all about making things cheap and convenient, which means constantly buying new and throwing away the old. 😣 We need to do what we can individually, while pushing for accountability and change collectively. ✨ We learned a lot in April about Plastics. Did you learn something new? 📚 [Image descriptions: All backgrounds are brown with a plastic texture. There is the Roots of Change logo and social handle at the bottom. (1) “Here is the good and bad news about plastics.” (2) “Bad news: plastics harm everyone.” (3) “Good news: plastics harm everyone.” (4) “Why is that good news. Because they harm everyone, there is a greater chance to rally more people—and people already generally know they want less plastics in their lives.” (5) A graph showing the “Overwhelming Supports for Banning Single-Use Plastics” across 12 countries. It shows the global average in share of respondents in selected countries who agree that unnecessary single-use plastics should be banned is 85%. The chart is from Statista. (6) “What can we do. We live in a plastics world and it’s impossible to escape it. Do what you can personally, while building momentum collectively. Advocate for regulation, develop an off-ramp plan for deplasticization, and turning toward longer-term, more sustainable products.” (7) “Learn more. You can read more about plastics in April’s Plastic series and how it is impacting our world. If you learned something new:” there are icons to show option on how to engage.] #SayNoToPlastic #ClimateAction #SaveThePlanet #StopFossilFuels #Microplastics

What’s your go to fandom? 🤓 Every month, we are hosting a gathering for our Seedling members of our newsletter—but anyone can join for $5! 🤩 This month, we are talking about Geek Culture. We will have guest writers all month sharing how their fandom shapes and strengthens their activism. 😲 Some topics we will be covering are:  🔪 Horror 📻 Radio 🕷️ Marvel ⭐️ Star Wars Join us and talk with us about how geek culture helps you and learn helpful timps for taking care of yourself while you do the work. ✨ Check out the event in the comments. ⬇️ So, what’s your fandom of choice? 👀 [Image descriptions: (1) “The 23rd of” in small yellow letters. “May” in big yellow letters. “Seedling Activist” in white letters. “Gathering” in big yellow letters. The Roots of Change Agency handle is in the bottom left and the logo is in the bottom right. The back ground looks like stars flying through space at light speed. (2) “This month’s theme: Geek out about activism. How geek culture shapes and strengthens our activism. Topics will include horror, radio, Marvel, and more! Get a chance to share how geek culture helps you learn helpful tips for taking care of yourself while you do the work. Hosted with guest writers: Brit Holmes, Kara Smith, Emily O. Weltman, and more. Monthly seedling gatherings are free for Roots of Change Newsletter subscribers. Guests are welcome to attend for $5.] #Empowerment #SocialChange #Changemakers #SocialJustice #StarWars #Marvel #GeekCulture

Don't miss myself and Brittany Holmes tomorrow for our monthly lunch & learn for social change communicators. Get prepared for June by planning your Pride strategy early! Don't wait until June to start planning. Join us on May 8th to prepare for your authentic Pride strategy. Topics we will cover in the 30-minute session include:   🌈 More than rainbows 🤩 More than strife 📝 Planning ahead 🫱🏾🫲🏻 Cultivating partnerships 🪐 Creating space for inclusion 🧑🏽🚀 Connect your organization's mission 🔭 Beyond Pride RSVP for free: https://lu.ma/setupmay

Our littlest big problem. 👀 Microplastics are a problem. The worst part is, we are just starting to understand how ingrained they are already are in our environment. 🫠 And, spoiler alert: it isn’t a good thing. 😬 For April, we broke down the plastics industry, how we got here, and what we can do about it. 📝 We learned so much. Have you learned anything from our theme of Plastics this month? 📚 [Image descriptions: All backgrounds are a light teal with semi-transparent dots. There is the Roots of Change logo and social handle at the bottom. (1) “Microplastics have been found on Mt. Everest. True or false?” (2) “True!” A drawing of a mountain is behind it. “In fact, microplastics are found in our water, air, and even our blood!” (3) “Cars in the U.S. shave off about 3.3 thousand pounds of microplastics per year. True or false?” (4) “False.” A line drawing of an SUV is behind it. “They shave off about 3.3 billion pounds of microplastics per year.” (5) “An equivalent of 300 million water bottles fall from rain in just 6% of the country’s land mass as measured by federal lands. True or false?” (6) “True!” Images of plastic bottles are behind it. “Microplastics can be found in the rain! When they measured microplastics in just 6% of the federal lands in the United States, there was an equivalent to 300 million water bottles that had fallen.” (7) “Learn more. This month we have talked about plastics and how they have and are hurting our planet. If you want to learn more about microplastics, go to RootsChangeMedia .com. If you learned something new:” then there are icons of actions you can do to engage. (8) “They paved paradise and put up a parking lot and spread microplastics.” Behind it is a top-down view of an empty parking lot.] #Plastics #NoMorePlastics #SaveOurPlanet #SaveOurOceans #StopFossilFuels #Microplastics

Are you ready for Pride? 🏳️🌈 Pride is right around the corner, and every year organizations scramble last minute to plan their Pride content. 😅 Don’t do that. ❌ Join Brittany Holmes from Did Juno and Sam Chavez from Roots of Change for this lunch and learn where we will cover tips for your Pride content, how to make meaningful connections, and find the authentic connection to Pride for your organization. ✨ Register today! Link in comments. 🌈 [Image descriptions: All slides have a vertical Progress Pride rainbow on the left with an off-white background with the Roots of Change logo in the lower right and the social handle in the lower left. (1) “Have Pride in your Pride Strategy. How can your organization show up authentically for Pride?” There is an arrow pointing to the right. (2) “Don't wait until June to start planning. Join us on May 8th to prepare for your authentic Pride strategy. Topics we will cover in the 30-minute session include: More than rainbows, More than strife, Planning ahead, Cultivating partnerships, Creating space for inclusion, Connect your organization's mission, Beyond Pride.” (3) “Set Yourself Up. May’s Topic: Have Pride in Your Pride Strategy. A free, 30-minute lunch and learn. May 8 @ 12:30 pm ET / 9:30 am PT.” Hosted by: Roots of Change and Did Juno. Register now > lu.ma/SetUpMay.] #LunchAndLearn #DigitalStrategy #CommunicationsTraining #PrideStrategy #Pride #Pride2024

Are you busy but want to keep up with social justice? ✊🏽 We’ve got you. 🌱 Our weekly newsletter is packed with all the information you need to think about critical issues, learn about communication tips, and get insight into current events. 📰 Come join us as we work to build a world of progressive, heart-first humans, activists, and communicators. ❤️ [Image description: “Newsletter review. ‘Great newsletter! So much to think about and unpack 🤔 You have a wealth of great references to go to! I am not only impressed, but more educated. Thank you!” The text is in white on a moss-green background. The word “Newsletter” is in cursive. There is a tiled pattern in the background with semi-transparent brown lines. In the bottom left it says @ roots. of. change. The logo for the Roots of Change Agency is in the bottom right.”] #SocialChange #DigitalStrategy #NonProfit #CommunicationsTraining #Newsletter

We weren’t told the truth about plastics. 📣 The plastic crisis that we are in was foreseen for decades, but there was an active effort by the plastics industry to cover it up, misinform the public, and lobby for solutions that they knew would not work. 👀 The disinformation that they spread about recycling plastics not only hurts us and our planet but also interferes with the use of mostly recyclable materials like aluminum and glass. 🥫 This month, we’ve been covering the history of plastics and how we got here. 📚 If you enjoy learning about social change and are a heart-first human, join us. ❤️ [Image descriptions: (1) A photo of Earth covered with a clear plastic wrap. To the right of the Earth it says, “Plastic Kills” in creepy dark green letters. “and the plastic industry knew it.” in regular sans serif font. (2) Clear plastic wrap covers the entire background. At the top is says, “How do we know they knew?” “Recycling cannot go on indefinitely, and does not solve the solid waste problem.” —Founding Director of the Vinyl Institute, 1989, with a grey trashcan on the right. “While some day this may be a reality, it is more likely that we are not going to recycle our way out of this solid waste issue.” —Plastic Company Representative Speaking About Recycling, 1994, with a black trash bag on the left. “We are committed to the activities [of plastics recycling], but not committed to the results.” —Exxon Employee, 1994, with a figure of a person putting paper into a waste bin. (3) “Why aren’t more plastics recycled? There are three options for recycling them: standard recycling, incineration, and chemical recycling.” There is smoke in the background. (4) “So, recycling doesn’t work?!” Next to a red “x,” “Recycling plastic doesn’t work as easily as they want us to think. Next to a green check mark, “Recycling aluminum and glass works quite well!” (5) “We need to say ‘no’ to plastics. Learn more at RootsChangeMedia. com”] #PlanetVsPlastics #NoMorePlastics #SaveOurPlanet #EverydayIsEarthDay #EcoFriendly #EndPlastics