CLB (Christine L B.’s Post

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Conscious Creative | Arts + Entertainment

“If creators stop giving their content away for free then platforms like [Facebook, Instagram and] TikTok are bankrupt. Think about that … What’s different about Web 3.0? Ownership. Creators want to own the platform they create on and have voting rights. When the platform makes money so do they … Facebook, Instagram and TikTok, though, haven’t understood the shift. They make content creators work like slaves to build a following and get views that are controlled by an algorithm that can decide tomorrow it doesn’t like the color of your hoodie. They use that content to attract consumers and show them ads.” read on >>> https://lnkd.in/ggiz_Uyz #web3point0 #creatoreconomy #contentownership #creativeownership #socialmedia #socialplatforms

The Creator Economy Will Slowly (Then Quickly) Migrate to Web 3.0

The Creator Economy Will Slowly (Then Quickly) Migrate to Web 3.0

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Randall Libero

Founder & CEO at Light on the Land Studios | Producer, Writer, Media Consultant, Author & Speaker

1y

In agreement, Christine. Tech companies make big money off us creators. If all your brand knowledge is being given away for free on You Tube, that is not a smart media strategy. Repurpose, repackage, and resell your most valuable offering behind a paywall on your WEBSITE. Just part of what I teach in developing a proper media strategy for your business brand.

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