As the economy is rewired, vast new profit pools will surface, often in unexpected places.
In shipping, green ammonia – produced via electrolysis using renewable electricity – will join the low- and zero-carbon fuel mix as the industry looks to cut emissions. For fertiliser manufacturers, many of whom produce ammonia for use in mineral fertiliser, this will provide an entirely new profit pool that will feed into a market worth USD 22 billion.
Electrification could change the world of real estate, with low value property becoming a potential home for new solar installations, creating large-scale urban generation and revitalising run-down areas. Meanwhile, the buildings renovation sector will grow from USD 960 billion to USD 3.3 trillion12 as millions of buildings are retrofitted with heat pumps, vast volumes of insulation, and a wide array of physical and digital energy efficiency solutions. Here, sheep farmers could discover an unexpected new market, as sheep’s wool sees demand for use in 100% renewable insulation.
In the automotive industry, while car sales will continue to rise as demand grows from an expanding and increasingly wealthy global population, those firms that are quick to embrace the electrification opportunity will benefit from entirely new revenue streams, such as charging-as-a-service and over-the-air driver-assist digital updates, which we anticipate could grow from near nascency to each be worth USD 240 billion between now and 203013.
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