Mr. Metin, can we get to know you first?

Of course. I come from a family of artisans of the furniture industry in Turkey. I was in Turkey during my education period until university. The university is a leading institution in the field of architecture.

  I completed it at Ichuan University in China, one of the universities. I finished my architectural education and undergraduate in Chinese. I am also a graduate of Physics.

After graduation, I started to work as the Deputy General Manager of the investment company Investment Company in Hong Kong. I met the world-famous British-originally Iraqi Architect Zaha Hadid, who came to our campus for the conference near my graduation. When an architect is mentioned in the world, Zaha Hadid looks like a demigod and the world knows the two architects very well; one is Mimar Sinan and the other is Zaha Hadid.

One day Zaha Hadid came to Hong Kong and asked me to work with her. As someone who had the honor of getting to know her throughout the business and friendship relationship we established, I can say that Zaha Hadid has a very different place in my life. After his death, I came to Turkey and became the head of our family company, which manufactures furniture. When we look at the point we have reached in our sector today, it is Zaha Hadid who opened the whole of Europe and even the world to us as Sagist Group.

If I can advise heads of state these days, if I can travel with the jet of Nigerian President Mohammed Buhari, if I can design the house of Emmanuel Macron's wife; All thanks to him. If I can do the work of many statesmen, politicians, successful and high-level names that I cannot name for security reasons, the reason why Zaha Hadid supports me.

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How was the establishment phase of your brand Sagist Group, can we learn?

Our family business of furniture manufacturing already existed and was active. After returning to Turkey and taking over the company, we changed our vision. China is a country that we can call the kitchen of this business… From China to Europe, then to the Middle East and America… We have brought together all the world concepts in our work.
In our group company growth map, we blended the mass production speed of China, the design of Europe, the competitive structure of the Middle East, the ethnic textures of Africa and established production in Turkey. We are a Turkish company, but our structure is from all over the world.

I wanted to add difference to our service and I was aware that hotel furniture does not exist in our country. When customers came for hotel furniture, they would buy home use bedroom set and go, fitting these products to hotels. “This is not how it works, we have to put forward our vision.” When I said that, we got our first job from a company called Sleepcomfort. The firm is now one of the largest in the industry. Lebanese based. In fact, this company, which produces mattresses, is also very successful in hotel furniture. We had studied together in China with the son of the brand owner and were close friends. It has a great impact on the formation of our business concept today.

Sagist Group, breaking new ground in Turkey; Along with furniture services to brand hotels in many countries, today it designs and produces luxury furniture for hotels in the global and corporate and individual spaces such as villas, residences, shopping malls, private clinics all over the world. We undertake giant turnkey projects that include architectural design, production and implementation on building and furniture. We continue to grow with our large-scale and successful projects carried out both under the monopoly of our company and with our global collaborations.

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You are a pioneer in hotel furniture in Turkey. So, how was the luxury design and furniture production process for hotels?

While Sagist Group continues to work on hotel furniture after the service concept and roadmap; Demands for luxury furniture began to come for the suites and presidential rooms as well. As a result, we started production in the luxury segment. Of course, at this point, our quality has increased as production, the knowledge of the personnel and our production machines have also changed. This has also improved the quality of standard hotel rooms. Therefore, we started to produce a 300-room Hilton, Mariott, Radisson room from a 50-room motel room.

We have successfully completed the production of 164 hotels worldwide in 21 years. I can definitely say that there is no such thing in the reference of any company in the Republic of Turkey, even no company in Europe. We have successfully produced, delivered and opened all our completed projects.

More importantly for us; To be preferred by 164 five or more star hotels… When there is a demand from the hotels, “What will be the material?” We don't ask. We only ask how many stars it has. Our relevant personnel know the material to be used and the design to be applied according to how many stars the hotel of the brand has. We manufacture according to accreditations and these brands start using our products with peace of mind without checking them.