Google My Business, now known as Google Business Profile, is a powerful tool that allows you to promote your business to potential customers. After all, an optimized Google My Business Listing can help you attract more customers and generate more calls, website traffic, and leads for your business.

No matter what industry you're in, here's how to optimize your Google My Business page so you can attract more people (and more customers) to your business:

1. Verify Your Listing

Before you do anything else, you'll want to make sure your Google Busine Profile (or GBP) listing has been claimed and verified. Only then can you start making edits and optimizing it for local SEO.

2. Optimize Your Contact Info

If you haven't already, add all of your contact (NAP) information to the listing — including your correct business name, address, phone number, and website. This way, people will be able to find your business in search results.

3. Add Your Hours of Operation

Potential customers need to know when they can visit your store or call you during normal business hours. If you have specialty hours you should add that as well! So make sure the correct hours are displayed on the listing by going into "info" and adding them there.

4. Add Photos and Videos

Photos and videos can be some of the most effective ways to engage with potential customers, which makes them worthwhile additions to any Google My Business Listing. In fact, photos alone can increase engagement by 42 percent. Take advantage of this opportunity by adding as much high-quality, and geotagged, photos and videos as possible to your page.

5. Posts and Events

Add Posts as often as the competitors do to create engagement and let the Google Local Algorithm see that your business is active and flourishing in the community. These posts are important and act as a way to have Google crawl your brand more often!

Google Business Profile optimization has become an increasingly important part of local SEO because it helps people find businesses more easily when they search for terms like "service near me" on Google.

If you want your business to be found on Google, you'll need to invest in local SEO.

"Local SEO" refers to strategies that focus on making your Google Maps Listing more visible for locally-based searches. If you have a brick-and-mortar store, local SEO is essential for getting found by nearby customers.

And if you're a service provider — like a marketing agency, plumber, or roofer — local SEO is also important, because it helps you appear in search results for people looking for your services in your market.

For example, if someone searched "SEO agency near me," local SEO would help us show up in the search results.

How do you know if your GBP Listing is optimized?

Once your profile is created or claimed, geogrid rank-tracking tools like the one we have are a great resource to see how you stack up against local competitors. Optimizing your profile involves more than just providing information about your business, we also implement local link-building strategies and brand-building efforts in our holistic approach to Local SEO. You need to make sure that the information you provide monthly is accurate, authoritative, and keyword-relevant in order to dominate the 3-Pack in maps search results!

One of the most important things you can do to optimize your GBP listing is to constantly add photos and posts to your business listing. Businesses with photos receive 42% more requests for driving directions on Google Maps and 35% more clicks through to their websites than businesses that don't have photos.

Optimizing your GMB listing helps it show up in search results and maps when someone is browsing around for their next purchase/service. It's also a great way to stand out from your competition since Google prioritizes companies with fully optimized listings in local search results.

BIGdeal Marketing Solutions LLC
Address: 1132 Darlington Drive, Macon, GA 31210
Phone Primary: +1(404) 737-9413
Phone Secondary: +1(478) 461-1010
Website: https://bigdeal.solutions/