The Impact Stylist: a green solution to the fast fashion paradox

The textile and fashion industry has reached a turning point over the past few years that has only accelerated during 2020’s lockdown. Both brands and consumers are beginning to understand that sustainability is not just a trend, but it’s actually a necessity, not only in the fashion world but in all other sectors as well. Nevertheless, besides understanding the importance of a change, it is essential to acknowledge how one can carry it out.  

Fast fashion brands are widely known for their mass-produced items and their endless collections. There is an overflow of products that drown consumers alongside advertising, making them believe they need that new garment that has been added to the store only a few moments earlier. But, below that extensive variety of clothes, there isn’t any real necessity to buy them. It's the overwhelming amount of choices that makes people keep wanting more, which makes people end up with tons of unwanted garments in their wardrobe. That’s the Paradox of Choice.

Nevertheless, there is still hope. The Impact Stylist is an Australian subscription-based personal styling service curated with preloved and sustainably made clothing. Through personalisation, we offer the opportunity to avoid impulse purchases and make the shopping process more fruitful. Our goal is to create more meaningful value from garments and help you generate long-lasting connections with your clothes.

We receive donations of unwanted clothes and, through the use of data, we find them a new loving owner. In addition, we partner with sustainable fashion brands in order to connect consumers with greener products. By understanding your demands, we are able to solve the paradox of choice, which leads to less overstocking, less waste, and no more wardrobe crisis.

We work to create an eco-friendly substitute for excessive and harmful consumerism. We donate 5% of our profits to projects that change lives around the world and help protect the environment. The best thing is that you get to choose the social causes you would like us to support.

Check out our monthly subscription styling service and discover this new alternative to sustainable fashion.