9th Annual Kalamazoo Balloon Fest | Special Recap ft. World-Renowned Pilot Derrick Jones
25 Balloons took to the Sky at the 9th Annual Kalamazoo Balloon Fest
The 9th Annual Kalamazoo Balloon Fest, presented by Zeigler Auto Group, was this past weekend from Friday, August 27th to Sunday, August 29th at Gull Meadow Farms. The event featured a media day, two balloon glows, four balloon flights, a classic car show, and more family fun. Derrick Jones, Zeigler Maserati Alfa Romeo of Grandville, gives us an inside look at the event and his experience as a world-renowned air balloon pilot in this week's special recap.
(IMAGE: Derrick Jones preparing a balloon for flight)
Wanting more insight into the world of ballooning, we sat down with our very own Derrick Jones, of Zeigler Maserati Alfa Romeo of Grandville, to talk to us about the event, other recent events like it and his overall experience as a world-renowned balloon pilot. Besides being in charge of the Kalamazoo Balloon Fest and other events like it in the area, Derrick had the innovative idea of bringing the Zeigler Auto Group/ Zeigler Motorsports balloon to life.Â
"I came up with this idea not just to share my passion for ballooning, but also to represent the innovation that we so deeply value at Zeigler Automotive Group," he said recently in a press release about the Zeigler balloon's first flight. "I was excited to see everything come to fruition and to see this dream come to life."
 |  |
After flying for several companies over the years, he went on to start a nonprofit that oversees several free balloon events in Michigan. This includes the Kalamazoo Balloon Fest from this past weekend, which he has done since 2013. Another notable event is the Hudsonville Balloon Days event, which he has overseen since 2020, and takes place during Father's Day Weekend. And finally, coming up in the third weekend of September is the Balloons over Bay Harbor event, which he has directed since 2019.
Derrick says many of the different things he has learned from ballooning he also applies to his success in the auto industry. Having started at just 17 years old as a customer service rep, Derrick has held many titles in car sales, new and used car management, and finance before setting into his current role at Zeigler Maserati Alfa Romeo of Grandville.
(Image: Jim Engel Kalamazoo Balloon Fest Facebook)
Zeigler Automotive Group is one of the largest privately-owned dealer groups in the U.S. with 78 franchises across 35 locations in Wisconsin, Illinois, Indiana, and Michigan. Vehicle brands represented include all of the domestic and the majority of the imported manufacturers.
Â
Besides its extensive automotive portfolio, the organization owns and operates Zeigler Motorsports, an 85,000-square-foot motorsports dealership and action park, offering 19 different powersports brands, plus its own onsite restaurant: Trak Houz Bar & Grill. Additionally, Zeigler Motorsports houses the Elevate Leadership & Team Building Academy, an executive training company.
Â
The Kalamazoo-based dealer group also owns and operates Zeigler Pre-Owned of Chicago, a Carquest Auto Parts store, three Byrider franchises, three finance companies, several insurance firms, and a leasing firm.
Â
Founded in 1975, the organization employs over 2,300 people, ranking among the top 1% of automotive dealers in the nation with estimated annual sales of $2.2 billion for 2022. The family-owned and operated company is well known for its commitment to both customer service and employee satisfaction. Zeigler is regularly recognized as one of the Best and Brightest Companies to Work for in the Nation, also earning similar accolades in Chicago and Michigan.Â