Instagram is by far the Social Network where Influencers, Marketers and Shops make the widest use of Link In Bio. This is due to the fact that Instagram doesn't allow authors to place links directly into their posts.
The good news is that it's very easy to locate the Link in Bio on Instagram, both as a visitor and as an author.
As a user, you might find the Link In Bio phrase or the #LinkInBio hashtag in a post from a Shop or an Influencer you follow. It will look like this:
This indicates that you can find the Link in the biography of the influencer. So tap on the username of the author, either at the top or at the bottom of the post, as shown below.
You will now be redirected to the profile of the author. The Link in Bio is shown at the bottom of their biography and you can just tap it, to be redirected to the product or information you were looking for. See a sample below:
As an Author, you can set your Link in Bio for your Instagram profile from your profile settings. It's very easy and just takes a few seconds to set it.
As a first step, open your Instagram app, look for your profile picture in the bottom-right corner, tap there, then tap Edit Profile. See example below:
Now that you are in your Edit Profile page, look for the Website field and add your Link In Bio there. Finally, save your changes at the top of the page, as shown below:
All done! Your Link in Bio is now visible to all your followers and visitors!