Make what matters
to your organization
matter to our generation.

Good Trouble Studios is a social impact consulting group that is the avant-garde of intentional community building and strategic communications, with proven expertise in designing delicious invitations for Millennials, Gen-Z and the socially conscious.

Paired with our legacy in community building, innovative solutions and networking weaving, Good Trouble Studios brings a head-and-heart approach to forward-thinking organizations to strategize, design and amplify their mandates in communities, events, workplaces, and beyond.

We are your strategic partners, your engagement experts, your experience design specialists and your new business besties –

– We are Good Trouble Studios.

est. Spring 2021

BROWSE Our Services

Who We’ve Worked With

Since Spring 2021, Good Trouble Studios has been in stealth mode as we navigated how best to bring our unique superpower to market, while still ensuring that we’re grounded in our values and our truth.

In our stealth mode era, we’ve had the incredible opportunity of working with the following organizations - and we’re just getting started.

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Our Services

> Marketing & Media

>Event & Community Design

>Learning for Workplaces

>Research & Stakeholder Engagement

Marketing Strategy & Media Produciton

Break out of your echo chambers to engage everyday people

We’ll help you approach your communications authentically and build custom assets that invite public conversation, harnessing media and storytelling that is inclusive to a diverse audience.

We can produce creative media assets, ghostwrite for your content, and design full campaigns for your organization.

Talk to us about how you can bring your organization's message to our platform, which reaches about 1.5 million unique views every quarter.

Let's Talk Marketing

Experience Design

for Event & Community Programming

Attract younger, more diverse audiences to your events

Our team is uniquely qualified to help you reach and program for an audience comprised of BIPOC, 2SLGBTQQIA+ folk, Gen Z & Millennials.

Harness our network and platform's ever-growing audience to design spaces and experiences where diverse audiences can feel like they belong.

We can help you reach your goals and ensure that your next gathering is a place where everyone feels empowered to show up fully with their insights, expertise and opinions!

Build belonging into your spaces

Talk to us about your next event

Learning experiences

& tools for Workplaces

Creativity and innovation require an investment in workplace culture

Want to avoid “quiet quitting”? Then work with us to cultivate a community that helps all three generations within your workforce feel seen, heard, and valued.

As we all get back to the office, what are you doing to foster intergenerational community building and feelings of safety and belonging for BIPOC, Queer, Trans, women and other marginalized communities?

Your teams are navigating more complexity and uncertainty than ever before. Our custom learning experiences will leave your teams with tools and frameworks that build their confidence in unpacking complex topics together and working through difficult conversations.

Let's Talk Learning & Culture

Research and Stakeholder Engagement

Listen and learn from your community

We help you create spaces that centre trust and help you listen before you take action.

Our focus group design and research methodology have helped leaders in government spaces, large corporations, and grassroots movements unearth old patterns, articulate current challenges and co-imagine future possibilities.

We can also harness our media arm to launch surveys and tap into our diverse network of community leaders and a 186,000 cross-Canadian audience to uncover perspectives, values, and trends on topics and issues of interest.

BOOK A CALL TO LEARN MORE

Services A La Carte

We host workshops as a starting point into our learning programs, creating space for teams to connect and practice leaning into understanding one another and unpacking conversations around allyship, solidarity, and social impact.
Click here to connect.
Invite Sam Krishnapillai and Gina Uppal to be keynote speakers, panellists, and facilitators at your events and community spaces. We can share lessons in community building and integrating social justice and advocacy into the future of work and learning.
Click here to connect.
We are the secret weapon your comms team has been waiting for – ghost writers to help grow your reach and community online!
Hire our team to level-up the messaging on your website, social media, email campaigns, or impact reports.
We can match your tone and scope, by using our proven skills in copywriting, creative media, visual storytelling, and journalism -to ghost write for you.
Click here to connect.
Need a quick review of your communications? Book a call with OCP Founder Samanta Krishnapillai here and spend an hour working through your questions and understanding your current gaps.
Learn More here.

Book a Call to learn more

A Backwards Way

Into Future-Focused

Social Impact Consulting

Meet Sam

Did you know that Group Project Initiatives is an accidental pandemic baby?

When Samanta Krishnapillai came up with Group Project Initiatives (formerly On Canada Project Inc) in April 2020, her only motivation was to meet the needs of Canadians by creating a temporary grassroots passion project to support people in navigating disinformation around the pandemic.

The unexpected success of growing OCP to become Canada's largest community-media account on Instagram led to Samanta envisioning how OCP could go from a temporary tool for social good to a long-term force for good.

In April 2021, OCP transitioned from a passion project into a social enterprise business equipped with a consulting arm (Good Trouble Studios) that finances our social good initiatives. This transition resulted in Gina Uppal joining the team in July 2021 to help lead and sustain Group Project Initiatives' social good mandate.

So, yes, our journey may seem a little unconventional and a little backward, but sometimes the most extraordinary adventures are the ones you stumble into – fueled by enthusiasm, grounded in your unique superpower and starting with a leap of faith.

– and lucky for you, our superpower, expertise and enthusiasm are officially for hire because Good Trouble Studios is open for business.

Hire Us to Support us

Tap into the community and social good mandate of Group Project Initiatives

Support Existing Projects,

Community Initiatives & Media

Sponsor Our Innovative Community Learning Experiences

Showcase your leadership by sponsoring talks, workshops, or accessibility seats for our unlearning programs. Our offerings are developed by our collective of experts and centre a head-and-heart approach to learning.

How To Ally
Sponsor or Contribute to our media fundraising campaign

We launched a fundraising campaign for our social good mandate for 2024. Sponsor events, gatherings, and community spaces with OCP as we scale our social good work. Learn more here.
Our media and larger social good movement are focused on eliminating barriers to being an ally by building community spaces and bridging information gaps to help everyday people feeling empowered, connected and confident in showing up as an active ally to themselves and others.

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License our Media to attract a conscious community

Our independent media arm, On Canada Project, has a growing library of content and media that can be leveraged for your classrooms, communities, and news feeds. We have been licensed by Yahoo News Canada and have worked with universities and colleges across Canada.

Contact Us

Highlight Reel

Brought together 250 nonprofit leaders to support them in leveling up their digital comms strategy

On Canada Project has partnered with Equal Futures Network, a CanWaCH initiative, to design a resource that helps community leaders, communications strategists, and social media managers level up their digital communications and public engagement strategies.
We hosted three cohorts of participants offering community mixers, webinars, and a Discord community to complement a asynchronous e-Learning course designed to help folks design authentic communications to attract a community around their organizations mission and collaborate with each other to amplify their impact.
Launched a national learning community to help Canadians step into active allyship in their everyday lives

Allyship is a lifestyle that requires us to start with unpacking the self. This can be difficult work to do in workplaces with tricky power dynamics.
We’ve built a community space to support your unlearning in a safer space that helps you understand how to show up as an active Ally while also holding space for feelings of overwhelm, fear, and shame.
Our first cohort of ‘How to Ally’ sold out in 3 weeks, and brings together an intergenerational and diverse group of learners. Large group learning sessions are paired with small-group community trusts where we help you navigate how to show up as an ally with your friends, family, community, and beyond.
Media Coverage

From major news outlets like CBC, CP24, CTV and TVO, to campus newspapers, podcasts and radio stations - On Canada Project has received incredible coverage of our work.
We’ve even been shared by Canadian icons like Ryan Reynolds, Dan Levi, Rupi Kaur and Maitreyi Ramakrishnan!
In the last 30 Days On Canada Project reached over 1M unique viewers

In just 2 years, we’ve used our famous conversational and compassionate tone to grow an online community of 197K+ followers who help our content reach millions more.
We name the sticky truths, increase community literacy and invite people into critical conversations about the future of our country and world.
Q&A with PM Trudeau on Instagram LIVE

Garnering over 165K+ views, we had Prime Minister Justin Trudeau join us as part of our Office Hours segment on September 15 2021.
Cultivated a ecosystem of BIPOC & Queer storytellers, creatives, visual artists, strategists, experts, researchers and facilitators to power our projects

We have intentionally invested in creating spaces for talent from marginalized communities to feel seen and safe to create with our team.
Our media studio centres trauma-informed practices that allow our talented team to bring their lived and learned experiences to the table when we execute projects.
We know how it feels to not have spaces where you can show up authentically, and the people that work with us help us co-create these spaces so they feel empowering and nourishing.
Supported 2000+ Staff, Counsellors, and Volunteers at Kids Help Phone build their cultural humility muscles as they prepare to serve newcomer youth in over 200 languages in 2024

We have brought together over 25 community leaders to build a multi-media asynchronous training program that uses storytelling to help staff build empathy with the experiences of newcomer and refugee youth.
Over the last 2 years we have shared a series of ‘Courageous Conversations’ learning modules that help teams reflect on how to approach mental health conversations with cultural humility and curiosity.