There are so many paradoxes that exist in the world of fashion

There are so many paradoxes that exist in the world of fashion.

They reflect the great choices that we are confronted with in our brave new world.

Fashion is a great communicator and at the same time a great divider.  It is the face of a Medusa changing continuously neither good nor bad.

The more time one spends with fashion the more amazed you will be by its power and how it permeates our lives.

It is the drinks we drink,  the car we drive, the games we play the language we speak, and the books we read ….. It is also the clothes we wear.

We use it as we use the Internet but we do not for one moment realise the power thereof.  

Lucilla Booyzen

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Looking back at 1997. The inauguration of SAFW. An indigenous fashion culture begins.

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Fashion’s Future is sustainable