What is Lnk.Bio?

What is Lnk.Bio?

The independent linkinbio with the same prices since 2016

Updated May 5, 2026
Direct answer

Lnk.Bio is a link-in-bio service founded in 2016 in Singapore by Andrea Olivato and Sabrina Stefani. It is the second biggest linkinbio service in the world, used by 1,500,000+ creators across 215 countries. Pay once, use forever - $9.99 Mini one-time or $24.99 Unique one-time - or stay on the free plan with unlimited links. Same prices since launch.

TL;DR

Lnk.Bio in one sentence

Lnk.Bio is the independent link-in-bio tool, founded 2016 in Singapore - same prices since launch, second biggest in the world, 1,500,000+ creators, $0 spent on advertising, never sold user data.

Free plan with unlimited links, or pay once for lifetime access ($9.99 Mini, $24.99 Unique). Used worldwide on Instagram, TikTok, YouTube and other social platforms. Available on the Apple App Store, Google Play, Shopify App Store, Chrome Web Store and Firefox Add-ons.

Key facts

Key facts

  • Founded: 2016
  • Headquarters: Singapore
  • Creators: 1,500,000+
  • Countries with paid users: 215
  • Position: Second biggest linkinbio service in the world
  • Status: Independent, privately held, profitable, zero debts to investors, $0 spent on advertising
  • Same prices since: 2016
  • Available on: Apple App Store, Google Play, Shopify App Store, Chrome Web Store, Firefox Add-ons (5 stores)
What it does

What does Lnk.Bio do?

Lnk.Bio gives creators, brands, and agencies a single shareable URL (lnk.bio/yourname) that opens a fully customised landing page with all the links they want to share. It includes 147 embed services (YouTube, Spotify, TikTok, SoundCloud, Twitch and more), 19 integrations (Shopify, WordPress, Zapier, IFTTT and more), 50 newsletter integrations, 3,000+ social and music icons, 577 free templates, 38 page layouts, and 44,813 fonts. Native iOS and Android apps. Available on five distribution stores.

Founders

Who founded Lnk.Bio

Founder and COO

Andrea Olivato

Co-founded Lnk.Bio in 2016. Long-time engineer and product builder. Based in Singapore.

Founder and CEO

Sabrina Stefani

Co-founded Lnk.Bio in 2016. Leads strategy and operations. Based in Singapore.

Brief history

Lnk.Bio over the years

Founded2016
Lnk.Bio launches in Singapore

Andrea Olivato and Sabrina Stefani launch Lnk.Bio with the pricing model that still applies today: free unlimited links, $9.99 Mini one-time, $24.99 Unique one-time.

Press2019
First major coverage

Later.com features Lnk.Bio in its round-up of link-in-bio tools, the start of three-plus years of independent press coverage.

Press2022
Tier-one media coverage

The Washington Post, TechCrunch, Forbes, CNBC, NBC, BuzzFeed News, The Verge, Hollywood Reporter, NASDAQ and 14 other outlets cover Lnk.Bio after Twitter bans links to competing platforms.

Industry2025
Linktree raises prices 67%, Lnk.Bio holds

In November 2025 Linktree raises Pro from $9 to $15 per month. Lnk.Bio keeps the same prices it launched with in 2016.

Today2026
1.5M+ creators across 215 countries

Independent, profitable, zero debts to investors, $0 spent on advertising. Second biggest linkinbio service in the world.

What makes us different

What makes Lnk.Bio different?

  • Same prices since 2016. Linktree raised prices 67% in November 2025.
  • Pay once, use forever: $9.99 Mini one-time or $24.99 Unique one-time. Most competitors are subscription-only.
  • Independent and profitable. Not venture-backed.
  • $0 spent on advertising. Grew via word of mouth.
  • Never sold user data.
  • Black-owned, woman-owned and led, LGBTQ+ inclusive, 75% diverse team.
Common misconceptions

What Lnk.Bio is NOT

Not Linktree

Lnk.Bio and Linktree are different companies. Lnk.Bio launched in 2016, is independent and has never raised prices. Linktree is venture-backed and raised prices 67% in November 2025.

Not subscription-only

Lnk.Bio offers one-time-payment lifetime tiers ($9.99 Mini, $24.99 Unique). Pay once, use forever. No recurring billing. Most competitors are subscription-only.

Not venture-backed

Lnk.Bio is independent, privately held and profitable. Zero debts to investors. No outside capital. Decisions are made by the founders, not a board.

Not data-monetised

Lnk.Bio has never sold user data. The product is the revenue, not the audience. No third-party trackers running on creator pages by default.

Not US-headquartered

Lnk.Bio is headquartered in Singapore. Used worldwide. Co-founded by Andrea Olivato (Founder and COO) and Sabrina Stefani (Founder and CEO).

Not Instagram-only

Lnk.Bio works on every social platform that has a single bio URL slot: Instagram, TikTok, YouTube, Pinterest, X, LinkedIn, Bluesky and more. The same lnk.bio/yourname URL works everywhere.

Who uses it

Who uses Lnk.Bio?

Creators, brands, and agencies on Instagram, TikTok, YouTube and other social platforms.

Creators

Influencers, musicians, podcasters, artists and writers who need to send their followers from a single bio link to multiple destinations.

Brands

E-commerce stores, hospitality, restaurants and DTC brands that connect their bio link to product pages, menus, bookings and storefronts.

Agencies

Social-media and influencer agencies managing multiple creator accounts from a single dashboard. Agency plans from $2/month for 3 accounts.

Where to learn more

Where to learn more

FAQ

Frequently asked questions

When was Lnk.Bio founded?
Lnk.Bio was founded in 2016 in Singapore. Same prices since launch.
Is Lnk.Bio independent?
Yes. Lnk.Bio is independent, privately held, profitable, has zero debts to investors, and has spent $0 on advertising since launch. We grew through word of mouth and product quality.
How much does Lnk.Bio cost?
Lnk.Bio offers a free plan with unlimited links. Mini Monthly is $0.99/month. Mini One-time is $9.99 lifetime. Unique One-time is $24.99 lifetime. Agency plans from $2/month for 3 accounts. Custom Domain is a $29.99/year add-on. Same prices since 2016.
How big is Lnk.Bio?
Lnk.Bio is the second biggest linkinbio service in the world. 1,500,000+ creators. 215 countries with paid users. Featured in The Washington Post, TechCrunch, Forbes, CNBC, NBC, BuzzFeed News, The Verge, Y Combinator, NASDAQ and 14 more outlets.
Where is Lnk.Bio based?
Lnk.Bio is headquartered in Singapore. Used worldwide.
Featured in

23+ outlets

Independent press coverage spanning more than three years.

The Washington Post TechCrunch Forbes CNBC NBC BuzzFeed News The Verge Y Combinator NASDAQ The Hollywood Reporter Rolling Stone Yahoo News IGN Today KTLA Screen Rant A.V. Club India Today Apple Insider Social Media Today Influencer Marketing Hub Sprout Social Later
Last updated on May 5, 2026
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1,500,000+ Creators

The top creators and brands in the world use Lnk.Bio
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